Your headline could be the most important element of your ad. It’s your first, and sometimes only chance to grab the attention of that ideal future employee.
Your Highlighted Job, Help Wanted ad, and Basic and Enhanced Profile all include a headline. The headline is the text that displays on your listing and leads to your Ad/Profile. It’s your first opportunity to entice and inspire potential candidates and encourage them to read more.
The best headlines are emotional – they pull the reader in and compel them to keep reading. Emotional headlines are shared more on social media. Headlines that are witty, unique, or paint a visual picture of what it’s like to live and work at your Great Place can be just the thing to get the job seeker to dig deeper.
Keep in mind, you don't need to repeat the job title in your headline - because on your job post listing - the position you’re advertising - shows at the top of the listing as a link that leads to your ad.
Here are a few tools that we think may help create attention grabbing headlines.
- A very awesome list of 180+ power words for writing emotional headlines
- A handy capitalization tool to help you correctly Cap your headlines
- And a free headline analyzer by Coschedule to score your headline quality
Also, cruising the site and looking at other headlines may help generate some ideas. Be sure to think about which ones would make you want to click through to learn more.
Have fun with it and enjoy the process!